Retail Performance Management

Excess capacity, increasing customer expectations and changing customer behaviours will be the major agenda of the coming years in auto industry. The problem of overcapacity apart from some markets seems to be affecting all markets.

The growing importance of e-commerce in the automotive industry has put considerable pressure on dealers by enabling consumers to access detailed vehicle information such as design, condition (for used cars) and compare prices. And with cars improving in reliability, there are fewer opportunities to connect with customers over repairs and services. Given these challenges, manufacturers and distributors expected that dealers to increase their investment in tools that help improve customer relationships. Considering the proportion of investment to return, dealers have big challenges. The necessary investments, including real estate, marketing and inventory are significant for retailers. It is therefore harder for dealers to be profitable. The margins are limited. So that, the productivity and the efficiency are extremely important in the retail business.

A successful business is one that looks ahead and plans its future.

Ototronik, by Retail Performance Management System, analyses the retail performances of dealers both from the operational (New and Used Car Sales, Insurance, Marketing, Service, Spare Part Sales, Fast-fit, etc…), and financial perspectives.