Dealers and Dealer Groups

Today’s dealers need management information to run their businesses as much as do the other partners in the automotive sector.

Ototronik provides a unique insight to the performance and activity of the marketplace as a whole. To compare the range of benchmarks and composite averages of different dealers gives a dealer a better understanding of where performance is strong or weak and therefore creates opportunities for growth and improvement in sales, profitability, customer loyalty and return on investment.

With the use of Dealer Management System, Ototronik can extract the data required automatically, and present high quality management reporting instantaneously.

Management reporting shows current dealer performance on the areas of new & used vehicle sales, spare part & service sales, insurance & credit sales and also compares the actual results with budget and the performance of previous year.

Planning and forecasting are the most valuable elements of Dealer Management System, which allow the dealer to look forward to running the business.

Consistent and consolidated reporting and analysis across disparate sites are available for dealer groups. Moreover, new services are available to support the increasing number of multi-brand dealers.