CRM & Lead Management

To really understand what is happening in the marketplace, it is sometimes important to understand the business at a transaction level – to analyze every customer negotiation, invoice within the business and to profile;

·  Who you are selling to?

·  Where they are based?

·  What they are buying?

·  With what frequency?

·  At what price and therefore discount?

·  With what frequency they are visiting the service?

CRM reporting will give you a summarized picture of your business by channel, and daily reporting will provide you with this more quickly, analysis of transactions is needed to answer these questions.

Therefore, to plan sales and marketing activities that are going forward more effectively – both at a dealership level and from a network perspective will be implemented accurately and clearly.

CRM can apply to vehicle, service, and parts sales activities, quickly providing a much clearer understanding of the shape of your business, underpinning better decision making for the future.

By creating a bridge between lead management and marketing & sales/after sales activities, we can increate sales efficiency. By identifying the qualities of leads(potential customers) nurting them, interacting with them and analyzing them, we can expand, develop our customer portfolio.

Steps of an effective lead management process; Recognizing and understanding leads, collecting information, scoring nurture, converting to sales, tracking and monitoring.