Manufacturers and Distributors

The automotive industry operates globally. Every year, more than 90 million vehicles are manufactured and sold in the world. The major players in North and South America, Europe, Asia and Australia are competing for a share in a marketplace with significant over-capacity and financial pressures.

This intense competition forces all manufacturers to look constantly for new and more efficient ways of doing business, particularly in the distribution of their products and the structure of their dealer representation.

BER introduced a number of important changes to Sales and After-sales activities, the competition on retail level has became more complicated than ever. Today, 'the efficiency' of dealer network is more essential than it was in the past.

Ototronik follows global trends. Creation of composite benchmarks allows the tracking of trends, the establishment of best practice, and the implementation of initiatives to monitor and manage performance improvement.